The broadcast problem is everywhere.
We noticed something that hides in plain sight. Every important process in a business involves multiple people — and almost always, every one of them receives the same thing.
A sales team sends one pitch deck to a buying committee of ten. HR onboards a senior engineer and an intern with the same checklist. A hospital gives a patient, their caregiver, and their insurer the same pamphlet. A government website serves a first-time business owner and a retiree with the same navigation.
Same pattern. Every department. Every industry. Every time.
The result isn't subtle. Deals stall because three stakeholders never engaged with anything relevant to them. Onboarding drags because new hires can't find what applies to their role. Patients are readmitted because they didn't understand their recovery plan. Citizens abandon government services because the website wasn't built for their situation.
Pistoola was built to solve this. Not for one department. Not for one industry. For every process where multiple people deserve their own experience.
"
Every process involves many people. Every person has different questions. Every person deserves an experience built for exactly what they need. That's not personalisation as a feature. That's personalisation as a philosophy.
Personal. Per Person.
Mission & Values
What we believe. What we build toward.
Our mission is simple: eliminate the broadcast from every shared process. Replace the one-for-all with one-for-each. Make every person's experience feel like it was built just for them — because it was.
VALUE 01
The person, not the process
Processes serve institutions. Experiences serve people. We build for the person — the CFO with specific questions, the patient with specific fears, the new hire with specific needs. The process follows the person, not the other way around.
VALUE 02
Completeness over cleverness
A clever interface that misses the stakeholder's key concern is worth nothing. We apply the McKinsey MECE principle to every room — every question answered, no gaps, no overlaps. Completeness earns trust. Cleverness earns attention. We'd rather earn trust.
VALUE 03
Crafted, not generated
Every room we build is genuinely designed for the person who will experience it. Not template-swapped. Not AI-filled. Not one document with a name changed. The viewer can tell instantly that someone thought about them — and that matters more than any feature.
VALUE 04
Evidence, not assertions
We never ask a stakeholder to trust us. We give them the data to verify. Every claim sourced. Every stat cited. Every ROI projection grounded. When the CFO takes this to the board, they can defend it. When the doctor gives this to the patient, they can trust it.
VALUE 05
Signal over noise
Our dashboard doesn't show vanity metrics. It shows intent — who engaged deeply, who paused and why, who needs a call, who's ready to act. One clear signal is worth a thousand data points. We show the signal. We filter the noise.
VALUE 06
Every industry, one standard
The broadcast problem doesn't belong to sales. It belongs to every process where multiple people are involved. We apply the same consulting-grade rigour to a patient education journey as we do to a $2M enterprise deal. The standard doesn't change. The context does.
How We Think
Principles that shape everything we build.
01
Four modalities, not one
Every room delivers its message through video, text, data, and visual — because different minds absorb differently. The executive watches. The lawyer reads. The CFO scans the number. The CTO maps the architecture. Cover all four and nobody leaves unconvinced by the medium.
02
MECE at every level
The McKinsey framework applied to stakeholder communication. Every concern a stakeholder type brings is addressed — collectively exhaustive. No two sections overlap or contradict — mutually exclusive. The result is tight, focused, and defensible.
03
Pyramid-structured narrative
Every section opens with the governing thought, supports it with evidence, and transitions logically to the next. The viewer follows a case being built — not a feature list being read. The structure mirrors how real decisions happen: recognition, consideration, commitment.
04
The dashboard shows intent, not activity
We don't count page views. We measure engagement depth, pause points, return visits, and drop-off signals. The dashboard tells you who is moving toward a decision and who needs help — not who clicked a link.
05
Consulting grade, every time
Slides are crafted in the style of McKinsey and Bain strategy decks — governing thought, supporting evidence, logical flow. Dashboards are modelled on consulting engagement analytics. The standard of delivery is the same whether the audience is a Fortune 500 committee or a first-time franchise owner.
The Team
The people building the rooms.
Pistoola is built by people who believe that every stakeholder deserves their own experience — and who have the design, technology, and strategy background to make it real.
Founder & CEO
Design · Strategy · Product
Background in Engineering, Marketing, web development, and AI infrastructure development. Built the Pistoola engine, the room framework, and the personalisation architecture from the ground up.
Head of Engineering
We're hiring →
If you think every stakeholder deserves their own experience and you can build the systems to deliver it at scale, we want to talk.
Head of GTM
We're hiring →
If you understand the enterprise sales motion and want to sell personalisation the way it should be sold — personally — reach out.
Head of Customer Success
We're hiring →
If you believe onboarding should be as personalised as the sales process that won the deal, this role is yours to shape.
We noticed something that hides in plain sight. Every important process in a business involves multiple people — and almost always, every one of them receives the same thing.
A sales team sends one pitch deck to a buying committee of ten. HR onboards a senior engineer and an intern with the same checklist. A hospital gives a patient, their caregiver, and their insurer the same pamphlet. A government website serves a first-time business owner and a retiree with the same navigation.
Same pattern. Every department. Every industry. Every time.
The result isn't subtle. Deals stall because three stakeholders never engaged with anything relevant to them. Onboarding drags because new hires can't find what applies to their role. Patients are readmitted because they didn't understand their recovery plan. Citizens abandon government services because the website wasn't built for their situation.
Pistoola was built to solve this. Not for one department. Not for one industry. For every process where multiple people deserve their own experience.
What we believe. What we build toward.
Our mission is simple: eliminate the broadcast from every shared process. Replace the one-for-all with one-for-each. Make every person's experience feel like it was built just for them — because it was.
Principles that shape everything we build.
The people building the rooms.
Pistoola is built by people who believe that every stakeholder deserves their own experience — and who have the design, technology, and strategy background to make it real.