Legal is checking your compliance docs. IT is looking for your SOC 2 report. Procurement is hunting for pricing. Right now they all land on the same generic product page. Pistoola BuyerLens transforms your site to show each evaluator exactly what they came for.
Legal lands on your homepage and hunts for the DPA. IT arrives and can't find your SOC 2. Procurement scrolls looking for pricing. The end user just wants to try the product. They all see the same features grid and the same 'Book a demo' button.
Half give up. The other half email your sales team asking for basic docs — clogging up the pipeline and slowing every deal.
Legal opens your evaluation portal and sees DPA templates, data residency documents, and compliance certifications. IT sees SOC 2 report, security architecture, encryption details, and SSO documentation. Procurement sees pricing tiers, SLAs, payment terms, and volume discounts. The end user gets a sandbox and quick-start guide.
Same URL. Same product. Five completely different self-serve evaluation experiences — one per role.
Experience it yourself →
The same website, one view per evaluator's job. Here's what different visitors actually see.
Your sales team sees which stakeholders are self-evaluating right now, what documents they're viewing, where they get stuck, and when they're ready to talk. Deals accelerate because sales enters the conversation with context — not questions.
You stop discovering evaluation late. You catch it while it's still self-service.
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