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07 · Events & Conferences

One event. Every attendee's own experience.

Speakers need logistics and prep. Sponsors need lead capture and ROI. Attendees need agenda and networking. Right now everyone gets the same event microsite and the same post-event email.

EVENTS
The Problem

Same event page. Everyone attending.

The keynote speaker needs run-of-show, rehearsal times, and green-room details. The platinum sponsor needs booth setup, lead scanner access, and attendee demographics. The first-time attendee needs the agenda, session tracks, and networking tips. Everyone goes to the same microsite.

The speaker misses the rehearsal. The sponsor's booth setup is confused. The attendee can't find sessions relevant to their role. Post-event, everyone gets the same 'thanks for attending' email. Nobody feels the event was built for them.

EVENTS
The Pistoola Approach

Every attendee, their own event.

The keynote speaker gets rehearsal times, tech-check details, green-room maps, and audience research. The platinum sponsor gets booth logistics, staff badges, lead capture tools, and pre-event attendee data. The first-time attendee gets a recommended agenda based on their role, curated networking suggestions, and post-event session recordings.

Event teams see real engagement — which sessions drove deep attention, which sponsors captured leads, which attendees came back for day two. Success measured by experience, not just registration.

Experience it yourself
EVENTS
Different Roles, Different Needs

Same process. Every person needs something different.

Here's what different stakeholders in events & conferences actually need to see — and what they currently get instead.

The Speaker
Needs to see
  • Rehearsal schedule
  • tech check
  • green-room details
  • audience briefing
  • content release timing
The Sponsor
Needs to see
  • Booth setup logistics
  • lead scanner
  • pre-event attendee data
  • ROI dashboard
  • staff badges
The Attendee
Needs to see
  • Role-based agenda
  • session recommendations
  • networking matches
  • post-event recordings
The Reality

Why one message to a room of many stops working.

68%
Of attendees say event content isn't relevant to their role
$1.5T
Annual global events industry spend — much of it on generic experiences
Post-event engagement with personalized follow-up vs. generic
"
Our attendee NPS went from 32 to 68 in a single year. No better speakers, no bigger budget. Just every attendee finally getting an event built for why they came.
JA
James Anderson
VP Events · Global Industry Conference

Ready to give every stakeholder their own experience?

See how Pistoola works for events & conferences — book a demo built around your actual situation.